Koreans can’t get enough of Americanos. They’re great piping hot on a chilly morning or iced during the scorching summer (and freezing winter for some reason).
Here are some fun reasons why Koreans love Americanos!
Quick Summary
- Americano is a single or double shot of espresso with hot water.
- Americano initially became popular thanks to Starbucks, which first opened in Seoul in 1999.
- Koreans love Americanos because it’s diet-friendly, lactose-free, and versatile.
- Koreans need caffeine and Americanos are the perfect fuel.
- Americanos are the quickest drink to order and receive at a coffee shop.
1. The Starbucks Effect
It all began in 1999 when Starbucks opened its first store in Korea near Ewha Womans University.
Back then, the coffee scene was limited to instant coffee or old-school “dabang coffee” served in traditional cafes.
The arrival of Starbucks introduced Koreans to a whole new coffee culture.
At the time, enjoying a Starbucks coffee was considered a trendy, intellectual thing to do, like carrying a piece of American sophistication in a cup!
But in 1999, with many of Starbucks’ offerings being expensive, Americano stood out as a more affordable option, making it the go-to choice for those wanting a taste of the high life without straining their wallet.
2. Low Calorie, High Appeal
Another big reason for the Americano’s popularity? Its diet-friendly profile.
Many Koreans are obsessed with staying skinny.
With about 10 calories per cup, it’s a favorite for those watching their weight.
In fact, the energy you burn processing it can exceed the calories you consume, making it practically a “negative calorie” drink!
Add to that the caffeine boost, which helps break down fatty acids, and we’ve got a beverage for dieters.
In summer, a refreshing iced Americano is just the perfect way to stay cool and energized without the guilt of sugary calories.
3. Lactose Intolerance, No Problem!
Unlike milk-based drinks like lattes or caramel macchiatos, which can be a no-go for those with lactose intolerance, Americanos are just coffee and water. So, no milk, no problems!
According to a journal at Cambridge University, 75% of Koreans are lactose intolerance. This makes Americanos a safe and comfortable choice.
We don’t want the risk of an upset stomach or an urgent dash to the restroom.
TMI: Dolce Latte is also known as an enema latte that relieves constipation in Korea. It makes lactose intolerant Koreans run to the bathroom.
4. The Perfect Food Pairing
Americanos are versatile and pair well with all sorts of food, even Korean dishes.
After a meal, they’ve become a ritual for Koreans as a way to cleanse the palate and finish off with something light and refreshing.
Unlike sweetened coffee drinks that leave a sticky feeling in your mouth, Americanos keep things clean and crisp.
5. The Caffeine Fix
In a society where long work hours and intense studying are the norm, caffeine is a necessity, not a luxury.
The Americano delivers that needed jolt to keep people awake and focused, fueling the hardworking spirit of South Korea.
We need to sip on this black water of life!
6. Speedy and Convenient
Another advantage of Americanos? Speed!
As one of the most popular orders, Americanos are quick and easy to prepare.
When you’re grabbing one on the way to work or squeezing in a quick coffee run between meetings, you can get your fix without the wait.
With all these reasons, it’s no surprise that the Americano has become a staple in Korean coffee culture.
From the trendy Starbucks beginnings to its role as a diet-friendly, lactose-free, and versatile beverage, Americano has certainly earned its spot.
Next time you’re in Korea, join the crowd and say, “One Americano, please! (Americano Hanayo!)”
