White Day is probably not what you think it is.
It’s March 14th when something sweet is happening, literally!
Here’s what White Day is about in South Korea.
Quick Summary
- White Day is a special day celebrated in Korea and Japan on March 14th, where men return the favor for the gifts they received on Valentine’s Day or February 14th.
- White Day used to be about giving candies but the gifts evolved to be something thoughtful and meaningful.
- Opposite of White Day, Korea also has Black Day where singles celebrate together on April 14th.
How Does White Day Work in Korea?
Unlike Western Valentine’s Day, which is often a mutual exchange of gifts, Korea has a two-step romantic tradition.
On February 14th, Valentine’s Day, women give chocolates, often homemade or carefully selected, to men they like.
They could be a boyfriend, husband, a crush, or even male coworkers as a friendly gesture.
Then, one month later, on March 14th, men return the favor with gifts that are usually considered more extravagant than the chocolates they received.
What Are Popular White Day Gifts?
Although White Day used to be about giving candies, the gifts evolved to be something thoughtful and meaningful.
It’s usually confectioneries plus gifts and/or flowers.
Here are some examples!
- Chocolates and Sweets: High-quality chocolates are a popular choice. White Day is supposed to be about candy, but most Korean women hate candy the most as a White Day gift. Many prefer chocolates, like on Valentine’s Day.
- Flowers: A classic romantic gesture, white or pastel-colored flowers are often gifted on White Day.
- Perfume and Beauty Products: Many Korean girlfriends or wives enjoy receiving luxury beauty items. Most of my friends get Dior Addict Lip Glow or Chanel Hand Cream on White Day.
- Jewelry and Accessories: Some Korean boyfriends or husbands go the extra mile by gifting necklaces, bracelets, or even luxury brand accessories.
- Stuffed Animals: Cute plush toys like teddy bears are commonly gifted for sentimental value.
How Do Koreans Celebrate White Day?
In Korea, White Day is mostly celebrated by couples.
It’s also seen as a commercial holiday, much like Valentine’s Day.
Shopping malls, cafés, and restaurants offer special promotions, and gift shops overflow with beautifully packaged sweets and gifts.
Even amusement parks like Lotte World and Everland give out candy to female customers or give discounts on admission tickets.
Many couples go out for romantic dinners, and some even plan special getaways to celebrate.
But gift exchanges aren’t strictly limited to romantic relationships.
Friends and even co-workers sometimes exchange small sweets as a gesture of appreciation.
What If You’re Single on White Day?
If you’re single on White Day, don’t worry. Korea has a holiday for that too!
One month later, on April 14th, singles celebrate Black Day, where those who didn’t receive anything on Valentine’s or White Day gather to eat jjajangmyeon (black bean noodles) together.
It’s a fun way to embrace singlehood and commiserate (or celebrate) with friends.
What Is the Cultural Significance of White Day?
White Day is more than just an exchange of gifts or sweets.
It reflects Korean dating culture, where societal expectations, romantic gestures, and even commercial influences shape how relationships are expressed.
It’s a day filled with excitement and love in the air whether you’re receiving an unexpected confession or planning something special for your significant other.
What Are the Origins of White Day?
White Day traces its roots back to Japan in the late 1970s.
A confectionery company, Ishimura Manseido, started promoting a Marshmallow Day where men would give marshmallows to women who had given them chocolates on Valentine’s Day.
Soon, the concept evolved into a broader gift-giving occasion, and it was renamed White Day, symbolizing purity and sincerity.
The idea quickly spread to Korea, where it became a well-established tradition.
White Day in Korea is a charming tradition that continues to evolve.
Whether you’re in a relationship or not, it’s a fun part of Korean culture that highlights the country’s love for romance, thoughtful gestures, and of course, delicious sweets.
If you ever find yourself in Korea on March 14th, enjoy the festive atmosphere and maybe treat yourself to some dessert, just because!
